Why Is Foot scanner a Necessity For Shoes Store?
Every day, a wide variety of customers will walk into a shoe shop and be faced with a myriad of styles, brands and models from which they have no choice. Most of the time, when a salesperson approaches a consumer to ask if they need help, they answer in the negative because they think they can make a decision based on the shoes that are in front of them. This practice, combined with the fact that everyone's feet are structured differently, results in people not being able to purchase shoes that are both comfortable and protect them from injury.
To address this challenge, most global retail brands have begun using foot scanning technology to provide the best shoe recommendations.
For FOOTWORK LAB, retail innovation begins with the foot scanner, which allows consumers to get their foot size analysed. This data is then used to help sports enthusiasts find the most comfortable shoes with the best performance.
Content Table:
●Why it's a necessity for shoe retailers？
What is foot scanner?
Foot scanners analyse basic foot data and lower limb lines of force, weight balance, foot biometrics and more. Some foot scanners do nothing more than that. But for us, it's just the beginning of a fully personalised shopping experience.
First, the customer steps on the scanner and fills in all their personal information (e.g. age, gender, weight) as well as their favourite sport, brand and intensity of exercise (from amateur to professional). Within minutes, the consumer receives a detailed foot analysis on screen.
What are the results? At the touch of a screen, the sales assistant is able to see the best shoes/insoles recommended for the customer, fully adapted to the shopper's personal preferences.
Why it's a necessity for shoe retailers？
Retailers can enjoy multiple benefits with a foot scanner that is visible at all touch points. It all starts with turning your shop into a stage. Creating a unique and personalised experience captures shoppers' attention and motivates them to come to a physical shop rather than just shop online, and the visualisation of foot structures creates the opportunity for meaningful, data-driven and personalised interactions with sales assistants.
This unique shopping experience leads to higher conversion rates and in-store cross-selling opportunities. In fact, based on this personalised approach, people will feel more confident about buying shoes and add-ons (e.g. insoles) rather than searching for the 'best running shoes' on Google and deciding to buy the cheapest shoes online.
Delving deeper into the operational benefits, foot scanners will enable footwear retailers to provide digital sales assistants to their sales teams in-store. This can continually retrain sales assistants, increase professionalism and even turn novice salespeople into experts - all in just a few interactions with the FOOTWORK LAB foot scanner.
With access to consumer data, retailers no longer lose sight of the physical shopper. Using foot profiles and past purchase data, sales approaches can be further adapted to meet their specific needs.
Last but not least, through this process, footwear retailers can ensure a uniform and highly knowledgeable sales approach across all shops and all sales assistants.
Consumer Benefits
Retail innovation is all about creating a unique and premium shopping experience. Foot scanning technology combines a touch of excitement, a touch of entertainment and a touch of expertise to create a shopping experience not to be missed!
By using foot scanners, consumers can receive better shoe recommendations based on biometric and functional features in seconds, rather than just making decisions based on their favourite brands, colours and prices. At the same time, they can rest assured that their feet will no longer ache or prevent them from enjoying their favourite sport - regardless of their level of expertise!
In addition, the sales assistant allows consumers to scan a QR code to download data their own foot data information. Based on this, they can easily buy the right shoes again later - either online or at a footwear retailer.